Top Sex Toys Australians Loved In 2025
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Lets Wrap UP 2025
This article is our chance to zoom out and share what that year actually looked like on the shop floor, online, and in our community. We’ll be breaking down the top sex toys Australians loved in 2025, the trends we saw emerge, the products that surprised us, and our personal favorites from the past twelve months, not just what sold well, but what genuinely made a difference to people’s pleasure and confidence.
What have we been up to?
As 2025 wraps up, we’ve been taking a moment to look back, and wow, it’s been a big year here at Adult Bliss. From winning Best Adult Retailer in Australia, to renovating our upstairs space to better support workshops and education, to welcoming new faces across the shop and blog, this year has been full of growth. We’ve refreshed the brand, expanded our editorial team, and doubled down on our commitment to Australian-owned brands with the addition of favourites like Ilo Wellness and Pcock.
Cost of living pressure
At the same time, we know 2025 hasn’t been easy. Cost-of-living pressures have been felt everywhere, and the wider social and political climate has weighed heavily on many in our community. Creating a safe, inclusive, sex-positive space has never felt more important, and it’s something we take seriously every single day. We’re incredibly grateful to the people who continue to show up, support us, and trust us, and we’re proud to keep showing up right back.
Come with us as we dive into the top sex toys Australians loved in 2025, the trends that dominated bedrooms across the country, and our favorite new additions to the shelves.
Biggest Sex Trends of 2025
Mindful Connection (Slow Is the New Sexy)
Fast sex isn’t cancelled, but it’s no longer running the show. In 2025, couples have been craving slower, more intentional intimacy, and it’s directly shaped the top sex toys Australians loved in 2025. We’ve seen a move away from rushed quickies toward sensual massage, erotic meditation, and intentional touch that priorities presence and connection. Our Sensual Massage Workshops with Ruth filled up for a reason, and this shift toward mindful pleasure has been echoed across the industry.
Removing Shame From Solo Pleasure (Even in Relationships)
This trend has been one of the most heartening changes of the year. Masturbation within relationships is no longer being treated as a threat, but as a healthy part of intimacy. We’ve seen partners actively supporting each other’s solo pleasure, which has had a huge impact on the top sex toys Australians loved in 2025.
Cis women buying Fleshlights and penis toys for their partners, men buying vibrators for theirs, and couples recognizing that mismatched libidos don’t equal failure, they equal communication. While writing this, a customer popped in to buy a rabbit vibrator for his partner simply to support her pleasure. That’s not just thoughtful, it’s a massive green flag.
Planned Sex Is Hot, Actually
Spontaneity still has its place, but planning sex is having a serious moment. People are scheduling intimacy, setting aside time to connect, and treating pleasure like something worth prioritizing. This shift has influenced not just how people are having sex, but what they’re buying, with many of the top sex toys Australians loved designed to support longer sessions, exploration, and shared experiences. As sex educators like Emily Nagoski have been saying for years, anticipation can be incredibly sexy.
More Fluid Relationship Structures
We’re seeing more Australians step away from rigid, one-size-fits-all relationship models. From platonic partnerships for financial stability to open relationships and polyamory, people are choosing connection styles that work for them. This evolution has broadened how toys are used too, with the top sex toys Australians loved in 2025 reflecting a wider range of bodies, dynamics, and relationship structures than ever before.
Pegging Is Still Rising (And We’re Here for It)
Pegging continues to grow, and men are embracing it with more confidence and less shame. Finally, we’re moving toward a world where enjoying butt stuff doesn’t come with a full-blown identity crisis, and even if it does, who cares? Pegging has been trending for several years now, and in 2025 it firmly cemented its place in the mainstream, influencing both conversations around masculinity and the top sex toys Australians loved in 2025.
Top Sex Toys Australians Loved in 2025
We did a little digging, and honestly, the numbers don’t lie. Our sales trends line up beautifully with broader national patterns, which means this list genuinely reflects what people were actually buying, loving, and coming back for. Based on real orders, real feedback, and a whole lot of repeat customers, here are the top sex toys Australians loved in 2025, broken down by category.
Clit Toys
Satisfyer Pro 2 Gen 3
Love it or roll your eyes at it, this one still reigns supreme. Yes, it’s been all over Instagram, but let’s be clear, nothing quite matches the OG when it comes to reliable, powerful air-pulse pleasure.Womanizer Vibe
A surprise mid-year standout. This one quietly dominated sales and came with some genuinely glowing feedback. Proof that classics can still shake things up when done right.
Satisfyer Pro 2 Generation 3 Connect App
$129.95
It has finally arrived: A new wave of pleasure is here with the app enabled Satisfyer Pro 2 Generation 3. Featuring our innovative Liquid Air...… read more
Penis Toys
Fleshlight (all models)
No surprises here. Fleshlight continues to dominate penis pleasure with hyper-realistic textures, solid engineering, and a reputation that’s been earned over decades.Cyberskin Titan
A newer addition that made waves fast. The built-in auto-drying feature is a genuine innovation and a big reason this toy performed so well straight out of the gate.
Vaginal Toys
Satisfyer Yummy Sunshine
Criminally underrated and consistently excellent. Soft, flexible, powerful, and beautifully ergonomic, this one keeps outperforming expectations year after year.LELO Gigi 2
A true classic that just keeps getting better. Ideal for targeted G-spot stimulation and especially popular with folks who prefer something a little more compact and precise.
Dual Stimulation Toys
Svibe Gizi Lite
One of those toys you have to experience to really understand. We adopted it late in the year, but it became a crowd favourite almost instantly.Girls Get Off DeeDee
Fun, bold thrusting innovation from overseas that really resonated with customers looking for something a bit different.The Greedy Girl
Possibly helped along by the fact that we sell it well under RRP, but when we get a great deal, we pass it on. The result? Huge popularity and very happy customers.
Playboy Pleasure Bring It On
$209.95
Are you down for anything and looking for a new adventure? Explore everything all at once with Bring It On. Wake up every nerve ending...… read more
Prostate Toys
Playboy Pleasure Bring It On
This toy simply refuses to quit. It delivers exactly what people want from a prostate toy and then keeps going.Satisfyer Deep Diver
Perfect for beginners and seasoned lovers alike. Simple design, app connectivity, and a whole lot of power packed into a small, approachable toy.
Couples Toys
Magic Wand Rechargeable
An icon for a reason. It needs very little introduction and continues to be one of the most loved sex toys of all time.We-Vibe Sync
Slick marketing helps, sure, but this toy sells because it genuinely works. Designed to slot seamlessly into penis-in-vagina sex, it remains a go-to for couples.
Leyla App-Connected Dual-Function Sex Toy
$149.95
ABOUT THE PRODUCTMEET LEYLA App-connected dual-function sex toy Description Leyla is a crescent-shaped pleasure device designed for intuitive, accessible play. With suction on one end...… read more
Sex Toys With Accessible Design
Leyla by Pcock
Australian-owned brand Pcock absolutely nailed it with Leyla. This vibrating Airtech toy is designed with accessibility front and centre and works beautifully for external stimulation across the body.Vibe Pad
A longtime favourite for those who prefer sit-on stimulation. The remote control and hands-free design make it especially popular with customers wanting ease, comfort, and consistent pleasure.
Best Lubricants of 2025
System JO H2O
A rock-solid bestseller. Versatile, body-safe, and our go-to recommendation for most customers.Überlube
Standing strong as the silicone lube of choice. Long-lasting, luxe, and incredibly popular.Wicked Jelly Plus
This water-based jelly lube wasted no time becoming our best-selling anal specialty lubricant. Thick, cushioned, and confidence-boosting.
So… What Did 2025 Really Tell Us?
When we zoom out and look at the top sex toys Australians loved in 2025, a few things become crystal clear. People are slowing down, getting more intentional with pleasure, and choosing products that support connection, accessibility, and confidence. We’ve seen a move toward toys that work with bodies, not against them, whether that’s through mindful touch, hands-free design, better inclusivity, or smarter tech.
Less Shame More Pleasure
There’s also been a noticeable shift away from shame. Solo pleasure inside relationships is being embraced, planned sex is being prioritized, and exploration, from pegging to prostate play, is feeling more mainstream and more celebrated than ever. Australians aren’t just buying toys for novelty anymore, they’re investing in pleasure that fits their lives, relationships, and values.
Whats next?
As we head into the new year, we’re already seeing early signs of what’s coming next. In an upcoming article, we’ll be sharing our predictions for sex toys and pleasure trends in 2026, including what we think will explode, what might quietly fade out, and the innovations we’re genuinely excited about. If 2025 was about intention and confidence, 2026 is shaping up to be even bolder.
Stick with us. We’re just getting warmed up.
FAQs
What were the top sex toys Australia loved in 2025?
The most popular toys in Australia for 2025 included air-pulse clitoral stimulators, realistic penis toys, prostate massagers, couples toys, and accessible, hands-free designs. Brands like Satisfyer, Womaniser, Fleshlight, LELO, and We-Vibe dominated sales.
What sex toy trends stood out in Australia during 2025?
Australians leaned into slower, more intentional intimacy, reduced shame around solo pleasure, planned sex, pegging, and more fluid relationship structures. These shifts strongly influenced the top sex toys Australia purchased throughout the year.
Are Australians buying sex toys for solo or partnered use?
Both. One of the biggest changes in 2025 was couples actively supporting solo pleasure alongside shared experiences. Many of the top sex toys Australia loved were bought by partners for each other, not just for individual use.
What were the most popular sex toys for couples in Australia?
Couples gravitated toward classics like the Magic Wand Rechargeable and We-Vibe Sync, as well as toys designed to fit seamlessly into partnered sex, offering shared stimulation and longer play sessions.
Did accessible and inclusive sex toys grow in popularity in Australia?
Yes. Accessibility-focused toys, such as hands-free vibrators and body-inclusive designs, were a major highlight. Australian customers showed strong support for products that prioritize comfort, ease of use, and diverse bodies.
What lubricants were most popular alongside sex toys in 2025?
Water-based lubricants like System JO H2O, silicone favorites like Überlube, and specialty anal lubricants such as Wicked Jelly Plus were consistently top sellers alongside the top sex toys Australia embraced this year.
Are sex toys becoming more mainstream in Australia?
Absolutely. 2025 showed a clear shift toward normalizing pleasure, with less shame, more open conversations, and increased interest in education, workshops, and intentional intimacy.
Will there be a follow-up on sex toy trends for 2026?
Yes. A dedicated article is coming soon, sharing predictions for 2026 sex toy trends, emerging technologies, and what Australians are likely to fall in love with next.
